But being creative is expensive!
Creative Ladder wants to make creative careers more accessible and drive attention to their new Career Finder quiz.
Creative programs are unaffordable. Many talented students, especially those from underprivileged backgrounds, scour the internet for ways to get software for free—even if it means having to break the law.
The Creative Ladder will meet these students at the scene of the crime—The Pirate Bay and other torrent services—to not only stop illegal activity, but to redirect students to a quiz that introduces them to a world of creative careers.
Our Solution:
How It Works
Torrent Takeover
Creative Ladder plants seeds on The Pirate Bay and other pirating websites for the most popular creative programs (such as Photoshop).
Quiz Redirect
Upon clicking on a torrent link, students will be redirected to the Career Finder quiz
A Suite Incentive
Through a partnership with Adobe, quiz-takers will be offered a free subscription to programs in the Creative Suite based on their results.
Drivers
Tutorial-style videos drive pirates to the Career Finder quiz.
Paying it Forward
By sponsoring the Next Generation
Media companies can donate subscriptions of programs to upcoming creatives.
Engagements
Partner and promote with influencers that care about fostering future creative leaders.
Pitch Magic
My copy partner Daphne and I were invited to present our idea at Digitas infront of a panel of judges that included the leadership of Creative Ladder.
As a fun added detail, we wore special matching T-shirts to go along with our pitch.
