McCafe turns coffee grounds into fertilizer
McCafe has a massive problem, it's generating 50,000 pounds of used coffee grounds... per day! To help divert this waste from landfills and put it to good use, McCafe’s will compost the coffee grounds into valuable fertilizer that can be used by farmers and gardeners nationwide. As a result, McCafe coffee will become a little greener every day.
McCafe's "Coffee Pot" Cups are Just in Time for Spring
Our Solution:
We'll create special McCafe cups that can be reused as a planter! Each cup features a blank spot to label your plant, and instructions on the back.
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Customers could also get free coffee grounds to use as fertilizer!
How To Use
STEP 1
STEP 2
STEP 3
Flip your cup upside down and poke 3 holes for drainage.
Fill with a mix of coffee grounds and potting soil (1 to 4 ratio).
Sow your seed, water, and watch something green grow!
Promotional sticker packs feature plants that thrive in acidic environments (perfect with the coffee grounds), and can be used to decorate/label the cups!
Giveaways will also include seed infused napkins. Once placed in dirt, they begin to dissolve, releasing the embedded seeds to kickstart a home garden.
Spring Menu Items
McCafe's delicious spin on the classic "dirt" pudding features Oreo crumbles and gummi worms. It's sure to please both young and young-at-heart customers.
The perfect complement to your McCafe coffee, the Flower Power cookie features lavender grown from in-store coffee cup planters!
Supporting Local Communities
McCafe will also show its love for local communities and recycling. Participating community gardens will receive donations of used coffee grounds from McCafe, which makes an excellent fertilizer for a variety of crops.
