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Let's celebrate!
Many bleeding disorders are rare, but together they impact more than 300,000 people worldwide.  These unique individuals have formed a tight-knit community of support.

‍We created the "Celebration" campaign for CSL Behring in partnership with the World Federation of Hemophilia, to connect with the bleeding disorder community. Through a fully digital and global campaign, we implemented branded content and advocacy through various social media platforms.
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Social Media
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The World's First "Cell-fie"

I partnered with PopulAR to create an augmented reality filter for use on social media!

This filter transforms users into a self-portrait made up of red blood cells and was used as a teaser for our upcoming video campaign.

This instagram filter was used over 20,000 times, making it one of CSL's highest performing social media assets.

Video & Print

I also led the development of video & print assets for the Celebration campaign, which included: a teaser video, social media shorts, and print ads.

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Results

The campaign was translated into 7 languages and seen by over 27,000 people.
The filter was opened over 20,000 times in the first week of the campaign.

It won 2 MUSE awards: platinum in social media, and gold for integrated media.

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