The concept below is my submission to the Cannes Young Lions Digital Strategy competition. I placed as a top 5 finalist against 300+ entries!
Food Coma?
Food allergies send 200,000 people to the ER every year.
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E.A.T (End Allergies Together) wants to raise awareness and donations from millennials and educate them on the dangers of food allergies.
Our Solution:
Partner with Fortnite, to create a new game mode: Allergy, Attack!
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Fortnite is a popular video game with over 350 million users (62% millennials).
Known for it's creative characters and dynamic gameplay, it's a perfect place to teach gamers all about food allergies.
Meet The Attackers
Teach millennials about allergies by pitting groups of allergens against each other!
Below are two characters that I designed for this submission!
Which team are you on?
Players battle each other as either a Craw Daddy or a Mustachio Pistachio. Throughout the game, statistics about food allergies will be displayed.
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Suit up and get ready to fight
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Protect your home base to keep your team alive
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Last team standing wins!
Donate with in-game purchases
Players can donate by purchasing exclusive Allergy, Attack! characters, Fortnite’s next contagious dance move, or a new revive animation.
Unveiling Allergy, Attack!
Launching May 8 - May 14th (National Food Allergy Awareness Week)
Partner popular twitch streamers with fans to play Allergy, Attack! together on Twitch. They’ll get a chance to have a dialogue about the importance of food allergies with an online audience. Viewers can also purchase exclusive emojis to use in the stream chat.
