Katie Zheng
ACD / Art Director / Artist
advertizheng | noun |​
Definition: A unique blend of strategy, marketing, creativity, and artistry concocted by Katie Zheng, an art director known for her unexpected creative concepts and production expertise. She's a 3 times Cannes Young Lions finalist (2nd place winner in 2023), Creative Ladder Rising Leader, and sorceress of the graphical arts.
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Used in a sentence: Wow, that advertising campaign by Katie Zheng has that added zing that could only be advertizheng!
Allergy, Attack!
Fortnite and End Allergies Together team up to teach gamers about food allergies​
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Full creative concept and execution, Digital strategy
Celebration
Globally connecting people with bleeding disorders together through a virtual campaign​
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Creative concept, Production, Social campaign
Torrents for Talent
A criminally creative idea for Creative Ladder​
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Full creative concept and execution, Digital strategy, Social media
American Smirnoff
It's time to officially recognize Smirnoff as an American!​
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Full creative concept and execution, Social media, Brand strategy
From Grounds To Ground
Turning trash into treasure for local communities​
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Full creative concept and execution, Illustration, Community outreach
In A Pinch
A storybook about a crab that struggles to deal with tough emotions like jealousy and impostor syndrome​
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Illustration, writing, storytelling
110 Trillion Reasons
Exposing the world's deadliest animal​
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Creative concepting, strategy
SelfiHealth
Branding for a new heart healthy app!​
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Branding, Logo design, Illustration
Fetal Hemoglobin
An anthropomorphic protein educates kids about sickle cell disease and gene therapy​
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Creative concepting, storyboarding, video production
Tabletop DNA Sequencer
Unveiling new branding for a revolutionary DNA sequencer​
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Web design, UX/UI, Branding
